Wear it pink this 22nd October for Breast Cancer Now

What is wear it pink?

Wear it pink is one of the UK’s biggest fundraising events. Each year thousands of people across the UK wear pink and fundraise for Breast Cancer Now. 2021 is its 20th year, with over £36 million raised since 2002.

However you wear it pink this October, you can help to make sure that our life-saving research and life-changing care continues. From pulling on something pink at home, to raising money with a pink event, your support will mean we can continue to be here for anyone affected by breast cancer.

When is wear it pink?

Wear it pink will take place on Friday 22nd October 2021, during Breast Cancer Awareness Month.

Why wear it pink?

People affected by breast cancer need us, and they need you too. Since March 2020, the doors to hundreds of our community support events have had to close and our researchers were kept out of their labs for 100 days or more. It’s taken away vital lifelines from people that need them, and our research is at risk of slowing.

That’s why we’ve only become more determined to make sure we’re there to support people when they need us, and help make the breakthroughs in research that will continue to drive forward progress.

Together we can wear pink, raise money and help make life-changing breast cancer research and care happen.

Summer Kendrick, wear it pink manager at Breast Cancer Now, said:

“The coronavirus pandemic has had a huge impact on Breast Cancer Now’s ability to deliver the progress and support that people affected by breast cancer rely on us for now more than ever.

“Breast cancer hasn’t stopped for the pandemic. Over the past year people have been diagnosed with the disease at a time when everything from treatment to screenings have been disrupted, making the support that we provide, and the hope our research generates, a vital lifeline.

 “That’s why we’ve only become more determined to make sure we’re there to support people when they need us. And more determined to make the breakthroughs in research that will continue to drive forward progress. People affected by breast cancer need us – and they need you too.

 “It’s never been more important to wear it pink on Friday 22 October.

Kendra , was diagnosed with breast cancer in October 2020 and explains why she will wear pink for Breast Cancer Now on Friday 22 October:

“In October 2020, I was diagnosed with stage two invasive lobular breast cancer. I was chosen by the local health authority to be part of a trial, and it’s scary to think – if I hadn’t agreed to take part – I would have remained undiagnosed. I had no symptoms at all, and as the first woman in my family to receive a breast cancer diagnosis, it was very unexpected.

 “Raising money for Breast Cancer Now is so important. It gives you an opportunity to contribute to vital breast cancer research and care, and to help keep breast cancer at the forefront of peoples’ minds.

“I’ll be wearing it pink to show support and stand in solidarity with those living with, through or beyond a breast cancer diagnosis. For those we’ve lost, those who’ve lost someone they love, and those who continue to need support.”

How to take part

If there ever was a time to put on that pink top, proudly drape that pink feather boa around your neck or pull up those pink socks, it’s now!

Wear pink on Friday 22 October, raise money and help make life-changing breast cancer research and care happen. Sign-up today at www.wearitpink.org.

 Whatever your wear it pink day looks like, we ask that you follow government guidelines above all else and only do what is right and safe for you and those around you.

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